Last Date for Submissions:
15th August 2022 at 23:55 pm IST

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The Challenge

The farmers across Karnataka have been working in small groups called the farmer producer organizations (FPOs). All these different FPOs across the state have decided to come together and launch one unified brand under which they could promote and sell their produce directly to consumers. They would like their brand to have the same visibility and reach as that of some of the bigger brands in the market. This unified branding will help enhance their competitiveness and advantage in emerging market opportunities.

At the first phase of launch, the famers would be launching the non-perishable range of products such as pulses, millets, jaggery, honey, chilli, spices, cashews and raisins under the brand name. Subsequently, in a phased manner, they would be adding more product range to their portfolio in the years to come. So, the brand must keep the possible range extensions in mind.

To support the farmers’ vision, the Honourable Chief Minister of Karnataka is inviting all the citizens to act as catalyst to help the farmers realize their dream

Put on your creative Hat, craft a Brand Name, a compelling Tag Line, and a creative Brand Logo/Symbol and participate in the challenge to enable the farmer and give farmers the much needed impetus to growth.

Each entry should necessarily include a brand name, a logo unit/symbol and a tag line. An explanation of rationale and creative thoughts may also be provided in not more than 150 words. The winners would be selected based on the aptness of the name, uniqueness, and the creativity of logo and taglines. The decision of the jury will be final.

To understand more about the contest, please go through the FAQs and Terms & Conditions pages in detail.

All the entries must be checked for copyright or trademark violations. Click here to know how it can be done.

Starting Date: 8th May 2022

Last date for submission: 15th August 2022 by 23.55 PM IST.

First Prize: Cash award of Rs.75,000/-
Second Prize: Cash award of Rs.50,000/-
Third Prize: Cash award of Rs.25,000/-

Excellence awards – Apart from the above, some excellent entries would receive a trophy and certificate separately for the logo and tagline.

Click here to submit your entries